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Business Insight A collaboration with

STRATEGY

Thinking About Tomorrow

Seven tips for making forecasting more effective

That and more in the latest Business Insight, including:

INNOVATION: Oops!
Accidents lead to innovations. So, how do you create more accidents?
CUSTOMER SERVICE: How Offshore
Outsourcing Affects Customer
Satisfaction
GLOBAL BUSINESS: Misunderstanding
the Chinese Worker
E-COMMERCE: What E-Tailers Can
Learn From Airline Pricing
LEADERSHIP In Search of Growth Leaders
EXECUTIVE BRIEFING Software Firm Is
Open for Innovation
ORGANIZATION Follow the Leaders

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Human Resources

Rethinking the 'War for Talent'

Deepak Somaya and Ian O. Williamson

Despite companies' best efforts to fight the “war for talent,” employee mobility continues to increase. We need a new perspective: drop the “war” mentality, and recognize that turnover isn't always a bad thing.

Marketing

How to Market to Generation M(obile)

Fareena Sultan and Andrew J. Rohm

How likely are young consumers to participate in mobile marketing? New research from the United States and Pakistan measures the factors involved in mobile marketability.

COLUMNS AND DEPARTMENTS

In Practice

The Incrementalist (or, What's the Small Idea?)

Josh Hyatt

Entrepreneur Joe Fox does not count on large-scale innovations to move his business forward. Rather, he relies on a steady supply of “mini-innovations” to keep his companies ahead of megacompetitors.

Marketing

A Plan to Invent the Marketing We Need Today

Yoram (Jerry) Wind

Academic marketing scientists have developed many rigorous models of analysis, technique and prediction over the past half century. Alas, the relevance of these models has faded. Seven strategies to balance rigor and relevance.

INTELLIGENCE

New developments, research and ideas in management

A Surprising Truth About Geographically Dispersed Teams A Mind for Brand Extensions The High Cost of Political Influence International Perspectives on Counterfeit Trade Learning From Global Cities Where the Best — and Worst — Ideas Come From The Impact of Technological Innovation on Outsourcing Decisions

Free Full Text

The Richard Beckhard Memorial Prize

Complete table of contents

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FREE TRIAL ISSUE

Business Insight A collaboration with

Thinking About Tomorrow

Summer 2008 Issue

FEATURE ARTICLES

Human Resources

Rethinking the 'War for Talent'

Deepak Somaya and Ian O. Williamson

Marketing

How to Market to Generation M(obile)

Fareena Sultan and Andrew J. Rohm

COLUMNS AND DEPARTMENTS

In Practice

The Incrementalist (or, What's the Small Idea?)

Josh Hyatt

Marketing

A Plan to Invent the Marketing We Need Today

Yoram (Jerry) Wind

INTELLIGENCE